Recognizing Website Cookies: What and How?
Despite our sweet childhood memories, when it comes to websites, cookies mean more than a delicious treat - it is a helpful tool for improving websites and user experience. Website cookies are primary sources where users receive personalized website contents from, according to their usual pattern of navigation or behaviors on the website. Through collecting cookies, websites collect small information about users’ past behaviors or tendencies, personalizing the website experience according to the collected data. What you have seen in many news articles and shopping website banners, asking you to accept or decline the cookie use, is asking for your permission for the websites to collect your data. Upon clicking accept, you are giving the website permission to store and utilize cookies. This may include the website storing your log-in status for the next visit, your recently browsed products, and any other preferences you indicated on the site. Using cookies can make the user experience much smoother, reducing the hassle involved with inputting redundant information each time a user visits a website.
There are two parts to safely, effectively using cookies on your website:
- Clearly report what cookies your website uses
- Allow users to give and update their permission on Cookies
In addition to clearly reporting where the cookies are used, your website must obtain permission from the user to collect their data. Website pop-up bars that ask for cookie permission is a common, efficient practice for obtaining the user permission. Through being visible to the user when they enter the website, the pop-up feature allows the permission to be obtained as early as possible. Obtaining a user's permission early on will prevent your website from violating any user’s privacy data, keeping your website trustworthy both in principle and in practice.
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