KCSC Online Banquet
KCSC (Korean Community Service Center of Greater Washington) is a nonprofit organization that assists Asian Americans and new immigrants to become well-adjusted and fully contributing members of the United States through social services, education, advocacy, and development of resources. Their annual banquet is one of their largest fundraisers for their mission, which had to be virtual due to COVID -19.
In order to make the most of the online platform, KCSC needed a visual representation to intrigue and motivate the donation. The online representation needed each donor’s name highlighted and honored, especially in a live manner to foster a community and activate the audience.
We innovated a new way of data representation for KCSC. We designed an active graphic to represent the second-by-second donation during the livestream, highlighting the donors and engaging the audience with visuals. We did not let the online transition become a hindrance to KCSC - we rather made it an opportunity for a greater impact. As well as the graphic, we implemented a text-to-donate number to facilitate each donation, taking a further step than what the in-person opportunity could have offered.