7 Important Tips to Building an Effective Website

As more business owners realize the importance of having a website, the web is flooding with more static and ineffective websites that are nothing more than a powerpoint presentation of their businesses. While these websites set up the company's foothold in digital marketing, they fail to engage users and convert them into customers. In order to get a return on your investment in online marketing, the website has to offer a dynamic and interactive user experience with key functional features. Here are 7 we think you should know.